http://www.thestar.com/news/gta/2015/02 ... eenan.html
Social media can definitely help with promoting the cause and how to help. Volunteers are scarce on the ground and logistics and resources take up money too. This idea of helping others is very 21st century.Instead of collecting and warehousing food and then giving it to people in need (whether it was the kind of food they wanted or needed or not), Operation Sharing set up a new program, called Food for Friends. People donate at the cash registers of their local grocery stores where cashiers invite them to give a quarter each time they shop. That money funds food cards given to recipients that are good only for non-taxable items (most staples are not taxable, most junk food is), who can shop for themselves.
It removes a lot of the obvious inefficiency in the food bank system — no need for trucks to ship thousands of pounds of cans all around town and back, no need for armies of volunteers to sort donations and assemble boxes, no need for warehouses to store it all. But better yet, Giuliano says, it provides an element of dignity to the recipients, allowing them the control over what food they have the option to eat. When he himself relied on a food bank as a young man in London, Ont., he says, he found the experience humiliating. He likes to think giving people the means to shop for themselves is less so.