Debunking five myths about Google

Debunking five myths about Google

Postby southernfry on Sun Mar 22, 2015 6:27 pm

Google is the biggest and best-known internet company in the world, a colossus whose revenue this year is expected to top $US65 billion. It makes headlines seemingly every week — including this past week's unflattering publication of the government's 2012 investigation into Google. But despite being so familiar, Google is often misunderstood. Here are five common myths.


http://www.smh.com.au/digital-life/digi ... m4il5.html


Although I have listed 1-3, there is a lot more on each one when you click the link, plus # 4 & 5 as well. Often misunderstood? Perhaps, but it feels more like they
are trying to convince themselves as well as the consumers of the world.


1. Google is a search company

Search is Google's primary product. Its search engine is so widely used that "Google" has become a dictionary-approved verb, and the company makes virtually all of its money by selling ads connected to search. But Google's ventures into self-driving cars and balloons that deliver internet connectivity from the stratosphere show that it's not just a search company. Its long-term plan is to become an artificial-intelligence company.


2. Google Glass was a failure

Headlines proclaimed that Google Glass "flopped" and "failed" after the company announced it would stop selling its goofy $US1500 eyewear. As a consumer product, Glass was declared clunky, too expensive and not useful. But Google never intended for Glass to be widely worn. That's clear from the awkward design. In the summer of 2013, I was among a group of "influencers" invited to the Google campus to see some future products. Many of the influencers showed up proudly sporting their Google Glass eyewear — and looking like idiots. Not one of the Google executives wore Glass.


3. Google is a leading force for diversity in Silicon Valley

The company made news for publishing numbers on its workforce demographics in May 2014, which encouraged Facebook and Yahoo to follow suit. Internally, Google has launched workshops to teach employees about "unconscious bias," and it's donated millions since 2010 to groups that aim to get girls and women interested in tech careers. In February, Google announced $US775,000 in grants to CODE2040, an organization trying to help more African Americans and Latinos join the industry.
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