Paid papers and magazines, free papers and admail all can come to one's door or into the home.
After looking through the papers quickly or more leisurely, I see what offers exist, if there are services or products that might interest me, new items worth considering and coupons! I clip things of interest and file any coupons (ones I need or ones I know others may want) or ads (yes, paper ads might have a value at the store or for information purposes--important if store is new and not listed in the phone book). Then I recycle the leftover papers.
How else can that paper be used? Think useful purposes, idea boards, crafts and absorbent applications.
Store flyers made of newsprint-great for outdoor area paint jobs to catch paint drips or oily fluid drips, paper hats or inverted "basket" for those random berries or little objects that are too hard to keep in ones hands, quick way to collect water on floor after a rain or spill indoors (layer some sheets over the wet spots), can roll papers into logs for starting wood fires, bundle flyers into a binder for pricematching grocery specials that week at your preferred grocery store, teaching kids or neighbours about comparing prices for items shown in the different grocery flyers, and crumple paper to fill up spaces in shipping boxes used for shipping or wrap breakable glass and dishes in paper to minimize movement in a box.
Store flyers on glossy paper-clip words for scrapbook or craft use, trim photos or ads that you can paste onto a sheet of paper of ideas so that you can take the sheet and post in a visible area or bring to a store as a shopping list, recipes can be removed and pages punched to fit a three-ring binder or inserted into page holders.
Coupons--there are people who for financial reasons need to make their money go farther to feed themselves and others. And there are people who love the pursuit of lower prices goods or free products to add some zest to their shopping trips for themselves or for items they will donate. Coupons clipped from flyers, magazines, papers or computer printouts (have to usually register for email newsletters or most grocery stores have coupon policies but no longer had boards for shoppers to post any extra coupons nor boxes for shoppers to drop unwanted coupons and pick up others).
I'll try something new with a coupon sometimes. If I like the product, then I will be ready to buy again without a coupon. But a sale reduction combined with a coupon really motivates me to try a new item! Or samples!