If you ever duck into a grocery store in Scandinavia, you’ll likely walk past tall, clear plastic containers filled with colorful glossy items that look straight out of Willy Wonka. You’ll walk closer and recognize black and red licorice—the most well-known Nordic candy—but you'll also see something way, way better: rabarberbitar.
This rhubarb gummy log (it literally translates to "rhubarb log") filled with soft lemon marzipan is two kinds of wonderful. First comes the not-quite-sour, not-quite-sweet burst of not-too-naturally-flavored rhubarb. Then there's the fun of eating it: Bite into the center of the log and the lemon marzipan zooms out the ends. The flavors are great together, but even more interesting when you savor them individually: sucking out the lemon then attacking the rhubarb.
http://www.saveur.com/scandinavian-candy-rabarberbitar
The sweet could improve rhubarb's appeal to people who otherwise don't enjoy the fruit.