But according to Jeff Linton, who is with the Alberta Bottle Depot Association, gable top containers are less recyclable than PET plastic water bottles. "When that container is recycled, 100 per cent of that PET material is captured. When the paperboard or the gable-top material is recycled, only the paper is recovered and the other layers of material are not recoverable, and so are lost to the recycling process. Their goal in recycling gable tops is to achieve a 75 per cent recovery of material," said Linton.
He also said Albertans recycle plastic water bottles 15 to 20 per cent more than gable top cartons. But Rotchild said Boxed Water is Better is getting people thinking about packaging. In the end though, he suspects it's just marketing. "What you're seeing in places like California and Colorado, they've made movements to ban plastic water bottles. So I wouldn't be surprised if these very gifted marketing people at Boxed Water is Better are using that as a way to say, 'This isn't a plastic water bottle — this is boxed.'"
http://www.cbc.ca/news/canada/calgary/w ... -1.2640080
Glorified tap water and only their word that it is actually put through the system before being boxed and shipped. Plus the not so eco friendly adds up to a marketing ploy, that may not pan out in the end if people start educating themselves. Pass for me on this one, not into glorified tap water.